The Game Discover Co
A regular look at how people discover and buy video games in the 2020s. Written by 'how people find your game’ expert Simon Carless and his company colleagues.
Is this how to decide the game you'll make next?
How Peak sold 4.5m copies in less than a month...
Steam's top new games for June 2025, revealed...
How Cairn grabbed 500k demo downloads on Steam/PS5...
Which genres have 'ruled' Steam? A new view!
Who's winning video game Discords? We know!
Rematch, Peak, Broken Arrow top big week for Steam debuts!
Who 'won' June 2025's Steam Next Fest?
Revealed: the top announcements of 'Not-E3' 2025
How Dead as Disco surged wishlists with a demo twist
How the Switch 2 eShop changes discoverability!
What were May 2025's top (new) Steam releases?
Should games be 'nasty, brutish, and short'?
What Grow A Garden's 8.9 million CCU (?!) tells us about game discovery
Why timing your game's demo release matters!
How Cash Cleaner Simulator hit 100k sales in just one week!
Doom: The Dark Ages, The Precinct score on Steam
How your Steam launch players relate to Week 1 sales!
What do prospective players think of Switch 2?
Clair Obscur & Drive Beyond Horizons: subgenre + execution = hit!
The biggest discovery change in Switch (& Switch 2!) eShop history
How Cloverpit added 100k Steam wishlists.. in a week!
What discovery trends can we learn from Devolver?
How 'Do No Harm' grossed ~$500k in Month 1 on Steam!
The rise of console wishlists & their one big problem
Which PC games had the largest 'long tail' in 2024, and why?
Trade wars & the video game biz: the fragmentation risk
Why did this excellent roguelike deckbuilder fail to scale?
Nintendo Switch 2: what did we discover about discovery?
Why don't we talk about console game discovery?
Schedule I's solo smash hit & the rise of the 'crewlike'
4 great graphs - and 1 new feature - from Steam's GDC presentations
5 key platform & discovery takeaways from GDC 2025
What Steam's own data tells us about the 2025 market!
What are the surprise hits of 2025 so far on Steam?
How Heroes Of Hammerwatch II hit 300k sold, fast!
Split Fiction, Two Point Museum debut super strong!
Which games hit big in Steam's Feb. 2025 Next Fest?
Monster Hunter Wilds went... how big, how unoptimized?
How Over The Hill quickly offroaded to 200k Steam wishlists!
Avowed, Pirate Yakuza debut big on Steam!
The 'shape' of the PC new game market in 2024
Finding the 'blue ocean' in 2025's game market...
Is this the future of indie game publishing?
Kingdom Come: Deliverance II hits big on Steam!
Steam refunds: how many should you expect?
Spider-Man 2, Space Engineers 2, Hello Kitty impress on Steam
How Dungeon Clawler 'grabbed' >200k sales in just 2 months
Final Fantasy VII Rebirth, Tokyo Xtreme Racer go big on Steam!
Is there a ‘best’ month to release your game in?
A Switch 2 prognosis: if it ain't broke, don't fix it!
How Songs Of Conquest chose the right inspiration & sold 500k!
What are the most-hyped Q1 2025 PC game releases?
How Outbound motored its way to >600k Steam wishlists
Steam's top-grossing games of 2024 revealed, analyzed
Revealed: the top new PC and console games of 2024
How Indiana Jones and Fast Food Simulator (!) hit it big on Steam this week...
How Half Sword slashed its way to ~600k Steam wishlists!
PC games that rule (by player %) in UK, France, Germany?
Revealed: new data on Steam ‘wishlist conversions’ & the hit-driven market
How S.T.A.L.K.E.R. 2 muscled its way to success
How Sulfur sold 50k real fast - and the 'breakout indies' of Steam
Charting the rise of (Vampire) Survivors-likes
Revealed: the biggest Switch eShop games of 2024
Physical video games: how big a deal in 2024?
Analysis: why some Steam wishlists won't make players hit 'buy'
Steam Deck: quantifying the PC handheld's favorite games
How Tiny Glade 'built' its way to >600k sold in a month!
Why 'different' sequels are discovery 'hard mode'...
Which games hit big in Steam's Oct. 2024 Next Fest?
How three tiny social games inverted Steam interest curves...
How 'fake streamers' steal your Steam keys - and why!
Which PC games have the highest % of U.S. (or Japanese) players?
Roblox gets Hindenburg-ed: should we take it seriously?
How 'long tail' has changed for PC games - PlayWay edition!
Does UGC power sales & retention for games?
How early is 'too early' for Steam Early Access?
TCG Card Shop Simulator: the second 'surprise hit' Steam sim of 2024?
How many wishlists rank you on Steam's top 'hype' charts?
Tactical Breach Wizards: how this tiny team sold >100k in weeks
Havoc Hotel 2: how Fortnite UGC's being disrupted by a roguelike
How Shapez 2 surged to 250k copies sold in <a month!
How long should you discount your game for?
Why specialist publishers win with Steam's new cross-promo rules!
Concord: what its failure says about game discovery in 2024
How Rusty's Retirement idle-farmed its way to 300k+ Steam sales!
Black Myth: Wukong - behind the numbers on the phenom!
How this tiny-dev narrative game sold almost 50k in a month
Steam's big changes: New & Trending, cross-promo & more...
Which Steam games 'won' the first half of 2024?
Plus: Five Nights At Freddy's goes 'Into The Pit' in style...
How Abiotic Factor sold 600k copies in just 3 months!
Plus: what were July 2024's biggest Steam debuts - and why?
Summer special: what generative AI could do... for Pac-Man?
Plus: what are the hottest unreleased PC games right now?
What's the country split for players of hit Steam games?
Plus: why did (or didn't) this week's Steam launches 'take off'?
How Little Kitty, Big City purred into millions of homes!
Plus: June's top Steam launches, deconstructed...
How much busier is Steam for 'significant' games?
Plus: The First Descendant debuts (notably!) strong on Steam
How this solo-dev parkour game sold >70k in a few weeks!
Does Steam 'price fix', and does that make them an unfair monopoly?
Plus: Riven's remake tops a slower 'Steam debuts' week..
What PC game genres have the most 'Hype' in 2024?
How The Planet Crafter hit 1 million sold, post-1.0!
Plus: let's look at Fallen Aces, Chained Together's successes?
When games don't sell - and what happened next...
Which games hit big in Steam's June 2024 Next Fest?
Plus: Kingdom Hearts, Shin Megami Tensei top quiet Steam debuts
How Hypercharge scaled its Xbox version to a Top 10 win!
Steam's quarterly mega-sales $ increases, revealed...
Plus: what surprises (& disappointments) hit Steam in May?
How Jump Ship added nearly 300k wishlists in just 2 months
How Crow Country spooked its way to 50k sold
Plus: Soulmask, Multiversus relaunch lead this week's debuts
Are conversion rates dipping over time on Steam?
Deep dive: inside Manor Lords' 2 million-selling success