The Game Discover Co

A regular look at how people discover and buy video games in the 2020s. Written by 'how people find your game’ expert Simon Carless and his company colleagues.

How 'long tail' has changed for PC games - PlayWay edition!

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Does UGC power sales & retention for games?

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How early is 'too early' for Steam Early Access?

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TCG Card Shop Simulator: the second 'surprise hit' Steam sim of 2024?

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How many wishlists rank you on Steam's top 'hype' charts?

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Tactical Breach Wizards: how this tiny team sold >100k in weeks

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Havoc Hotel 2: how Fortnite UGC's being disrupted by a roguelike

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How Shapez 2 surged to 250k copies sold in <a month!

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How long should you discount your game for?

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Why specialist publishers win with Steam's new cross-promo rules!

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Concord: what its failure says about game discovery in 2024

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How Rusty's Retirement idle-farmed its way to 300k+ Steam sales!

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Black Myth: Wukong - behind the numbers on the phenom!

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How this tiny-dev narrative game sold almost 50k in a month

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Steam's big changes: New & Trending, cross-promo & more...

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Which Steam games 'won' the first half of 2024?

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Plus: Five Nights At Freddy's goes 'Into The Pit' in style...

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How Abiotic Factor sold 600k copies in just 3 months!

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Plus: what were July 2024's biggest Steam debuts - and why?

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Summer special: what generative AI could do... for Pac-Man?

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Plus: what are the hottest unreleased PC games right now?

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What's the country split for players of hit Steam games?

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Plus: why did (or didn't) this week's Steam launches 'take off'?

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How Little Kitty, Big City purred into millions of homes!

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Plus: June's top Steam launches, deconstructed...

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How much busier is Steam for 'significant' games?

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Plus: The First Descendant debuts (notably!) strong on Steam

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How this solo-dev parkour game sold >70k in a few weeks!

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Does Steam 'price fix', and does that make them an unfair monopoly?

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Plus: Riven's remake tops a slower 'Steam debuts' week..

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What PC game genres have the most 'Hype' in 2024?

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How The Planet Crafter hit 1 million sold, post-1.0!

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Plus: let's look at Fallen Aces, Chained Together's successes?

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When games don't sell - and what happened next...

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Which games hit big in Steam's June 2024 Next Fest?

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Plus: Kingdom Hearts, Shin Megami Tensei top quiet Steam debuts

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How Hypercharge scaled its Xbox version to a Top 10 win!

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Steam's quarterly mega-sales $ increases, revealed...

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Plus: what surprises (& disappointments) hit Steam in May?

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How Jump Ship added nearly 300k wishlists in just 2 months

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How Crow Country spooked its way to 50k sold

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Plus: Soulmask, Multiversus relaunch lead this week's debuts

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Are conversion rates dipping over time on Steam?

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Deep dive: inside Manor Lords' 2 million-selling success

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