Catalystic Talks
I like to talk about what I like. Mostly games, but with a sprinkle of other things here and there.
Brutally Honest #200 by Matej Lancaric
👀 Never Ending Creative trends #2
💪The 2026 Modern UA protocol: What you SEND is what you get
👀 Never Ending Creative trends #1
Brutally Honest #199 by Matej Lancaric
Brutally Honest #198 by Matej Lancaric
Playable Ads Trends in Mobile Games & Apps - December 2025
Brutally Honest #197 by Matej Lancaric
🧠 MVP UA Template: I want to launch my first TikTok campaigns
🚀 2026 The State of Gaming marketing – Key Insights for Marketers
Brutally Honest #196 by Matej Lancaric
🔮My mobile UA predictions for 2026
Brutally Honest #195 by Matej Lancaric
Stay Ahead in UA for 2026: My Top 41 Tips Revealed
🥳TOP 10 brutally honest UA resources in 2025
User Acquisition & Creative learnings with comments - 2025
Creative is the bottleneck of Modern User Acquisition
Playable Ads Trends in Mobile Games & Apps - November 2025
Brutally Honest #194 by Matej Lancaric
⭐ I Spent $5,000 surveying whales about Fake Ads: Here’s what the industry has completely Wrong
Brutally Honest #193 by Matej Lancaric
🧠 MVP UA Template: I want to launch my first Google Ads campaigns. Now what?
Brutally Honest #192 by Matej Lancaric
👀 I tested all 10 new AppsFlyer products. Here is my no BS verdict!
🎁 Special Offer: Support your favorite UA influencer
Brutally Honest #191 by Matej Lancaric
Playable Ads Trends in Mobile Games & Apps - October 2025
🕺🏻7 Hit creatives you missed this week!
Brutally Honest #190 by Matej Lancaric
Brutally Honest #189 by Matej Lancaric
👾 The Rise of sophisticated onboarding funnels
🧠 MVP UA IAA Template: I want to launch first Meta campaigns. Now what?
Brutally Honest #188 by Matej Lancaric
Your CPI is fine. Your VALUE signal is 💩 - Fix it!
🧠 MVP UA Template: I want to launch first Meta campaigns. Now what?
Brutally Honest #187 by Matej Lancaric
I rarely discount (well, right now) 🏷️
Fake Ads in games: How to 10x your game’s revenue – The untold story
40% off Premium (limited time sale)
Brutally Honest #186 by Matej Lancaric
CREATIVE BRIEF TEMPLATE: 7 creative trends to boost your UA in 2026
🙀 Playable Ads Trends in Mobile Games & Apps - September 2025
Brutally Honest #185 by Matej Lancaric
How a MidJourney prompt turned into a UA Money Printer
#BH184: Resist the urge to make changes every day!
Stop Vibe Marketing: Here’s why you should hire a mobile UA Consultant
Brutally Honest #183 by Matej Lancaric
📊 Creative Optimization Masterclass: 3 power moves to scale smarter
Playable Ads Trends in Mobile Games & Apps - August 2025
Brutally Honest #182 by Matej Lancaric
⚡️ THE AI Bible: How to Use AI in Advertising
The $80/Month AI Influencer: A Full Tutorial
Brutally Honest #181 by Matej Lancaric
11 tips for Killer UA operations (Q3 2025)
Brutally Honest #180 by Matej Lancaric
iKame case study: Scaling from Hanoi to Global Charts
Brutally Honest #179 by Matej Lancaric
🎯Inside Kingshot: The UA funnel every (4X) game needs
Playable Ads Trends in Mobile Games & Apps - July 2025
Brutally Honest #178 by Matej Lancaric
🤑Mobile’s Monetization Shake-Up: Taking Back the 30% cut
❌Why most Soft Launches FAIL & how to avoid the trap
Brutally Honest #177 by Matej Lancaric
Brutally Honest #176 by Matej Lancaric
🎯 State of the brutally honest UA 2025
Brutally Honest #175 by Matej Lancaric
Brutally Honest #174 by Matej Lancaric
Brutally Honest #173 by Matej Lancaric
🎬 Creative Trends June 2025
😱NEW DATES are here! 😱1hour 1:1 AMA consultation for paid subs
Brutally Honest #172 by Matej Lancaric
🧶Knit Out’s Turkish Blueprint: Rollic Games scaling puzzle games Like a PRO
🎮Playable Ads Trends in Mobile Games & Apps – June 2025
Brutally Honest #171 by Matej Lancaric
💔 Why Habby Dropped Hybrid Casual? Is Wittle Defender too deep for Global Scale?
The Simulation Game Ad Playbook: What's Working
Brutally Honest #170 by Matej Lancaric
🏰 How I Used 7 AI Tools to Make a Killer Ad in a Day
Brutally Honest #169 by Matej Lancaric
Playable Ads Trends in Mobile Games & Apps – May 2025
Brutally Honest #168 by Matej Lancaric
🔥 2025 Hybridcasual Market Overview - Real Data inside!
Brutally Honest #167 by Matej Lancaric
Brutally Honest #166 by Matej Lancaric
📈Q1 2025 Brutally Honest UA report - Real Data inside!
Brutally Honest #165 by Matej Lancaric
What Merge Games are doing RIGHT in their ads
Brutally Honest #164 by Matej Lancaric
11 tips for Killer UA operations (Q2 2025)
Brutally Honest #163 by Matej Lancaric
Airflux: A New Era of Ad Monetization
Brutally Honest #162 by Matej Lancaric
Meta’s Ad ROAS - 101 guide for UA managers
🎨 AppsFlyer's State of Creative Optimization 2025 – Summary for Mobile Marketers
Brutally Honest #161 by Matej Lancaric
THE Soft launch Bible: Full 2025 blueprint with real data!
Brutally Honest #160 by Matej Lancaric
Xsolla Report Q1 2025 - The Future of Game growth
Brutally Honest #159 by Matej Lancaric
💰 From Zero to €1.6M: The No-BS guide to Solopreneur Freedom
Brutally Honest #158 by Matej Lancaric
🚀 2025 Mobile Gaming Report – Key Insights for Marketers
Brutally Honest #157 by Matej Lancaric
Playbles Trends in Mobile Games & Apps - February 2025
Brutally Honest #156 by Matej Lancaric
❤️🔥🤖 How to Seduce ChatGPT into Writing Killer Ads
Brutally Honest #155 by Matej Lancaric
Brutally Honest #154 by Matej Lancaric
WHAT?! I just created 200 ads under 2 minutes —thanks to this unstoppable AI Agent
THE Creative Bible: How to win in 2025?
😱 1hour 1:1 AMA consultation for paid subs only is finally here!
Blowing Up Hybrid & Hyper-Casual Games with UA, Monetization, and AI Creatives in 2025
Brutally Honest #153 by Matej Lancaric
11 tips for Killer UA operations (Q1 2025)
Brutally Honest #152 by Matej Lancaric
Playbles Trends in Mobile Games - January 2025
Brutally Honest #151 by Matej Lancaric
Brutally Honest #150 by Matej Lancaric
Brutally Honest #149 by Matej Lancaric